Food on Watch The Big Bust Theory (2013) onlinethe internet. It's a big deal, debatably even bigger than cats (and puppies). All over the internet (especially Facebook, Instagram, and Snapchat) are plates and plates of food, and some people are making a business out of it.
SEE ALSO: How Google's Jigsaw is fighting the darkest parts of the internetTastemadeis just five years old, and it has become one of the biggest brands for food, reaching more than 200 million people per month, around the world.
Larry Fitzgibbon, CEO and cofounder ofTastemade, joined Mashable's Biz Please to chat about what good food content is and where we can find it. We learned about the good and the bad of distributed media business. Turns out YouTube may no longer be the best for video, even with food.
First thing to know about Tastemade: It's not The Food Network. But it wants to have the same brand power as that older cable network does, just by having kickstarted itself on digital.
"If you think about the early days of cable television, there became these brands, things like MTV, the Food Network, the Travel Channel," Fitzgibbon said. "They became these iconic brands that we as consumers really gravitated towards for that area of distribution, which was largely cable and satellite."
Now, people are more likely looking at their smartphone than a television set, and so, Tastemade has built up its presence on the largest digital platforms.
The company has a channel on Snapchat's Discover network (Mashableis also partner) and makes video series, like Tiny Kitchen, for Facebook that get millions and millions of views.
Cue stomach growl:
It's not as easy as taking a snap or posting on Instagram. Fitzgibbon said Tastemadespecializes in "TV-quality production" on mobile. They create about 30 minutes of original programming per day for the Snapchat Discover channel along with posting daily to Facebook and Instagram.
Tastemadealso has a presence on YouTube, but Fitzgibbon said it's still under Facebook and Snapchat.
"We're still there. We program there every single day," Fitzgibbon said. YouTube is "just not as much scale as those other two platforms."
Television isn't out of the picture, either. The Cooking Channelpicked up The Grill Iron,a web series on college tailgating.
What's next? Facebook has recently started to test its mid-roll advertisements on videos, creating a new revenue option for brands like Tastemade. And definitely more food.
For more Biz Please, subscribe to the podcast on iTunes and find us here on Stitcher.
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