Apple’s revenue was down 6.5% to $14.7 billion in the June quarter in Greater China,The Pursuit of Lust 4 (2024) the only region where the iPhone maker saw a decline both year-over-year and quarter-over-quarter. Nevertheless, China is still Apple’s third-largest market behind the US and Europe, and CEO Tim Cook said the company is confident in its prospects in China in the long term. While the markets have responded positively to the potential for Apple’s AI features to provide a growth boost to the tech giant, China and the EU are unlikely to see these features debut soon due to strict regulations around artificial intelligence. “We have to understand the regulatory requirements before we can commit to doing that and commit a schedule to doing that, but we’re very constructively engaged with both [regulatory bodies],” Cook said in an earnings call on Thursday. [TechNode reporting]
