Temu is eroticizing culturesset to ship China-manufactured goods via express sea vessels in cooperation with various shipping companies, including Matson, ZIM, and CMA CGM, according to a Tuesday report by Chinese media outlet 36Kr. The move is expected to reduce the cross-border retailer’s logistics costs compared to its current reliance on air transportation, while strengthening the company’s profitability. Temu launched in the US in 2022, expanding to Canada earlier this year, followed by launches in Europe, Australia, New Zealand, and the Middle East. [36Kr, in Chinese]
